New Law

PwC TLS stands out in the legal landscape for offering innovative and cutting-edge services in the New Law field. Through a modern and technology-oriented approach, we are committed to providing advanced legal solutions that meet the emerging needs of our clients. Our expertise spans a wide range of sectors, including legaltech, data regulation, privacy, cybersecurity, and much more. With a team of multidisciplinary experts and the use of state-of-the-art technologies, we strive to guide our clients through the complex legal scenarios of the modern world, offering tailored services and innovative solutions to meet their most challenging needs.

Our offer


PwC TLS offers extensive national and international experience in both judicial and extrajudicial assistance in intellectual property (IP) matters. The specialized team provides comprehensive support, covering consultancy, contracts, and litigation, to ensure the protection and effective management of clients' IP assets. Legal services include the protection, exploitation, enforcement, management, assignment, and judicial defense of IP rights, both before judicial bodies and administrative offices. These services cover a wide range of IP, including trademarks, inventions, utility models, designs and models, know-how, and works protected by copyright.

Data Protection

Our privacy law specialists work hand in hand with IT and cyber experts from the PwC network, supporting clients with innovative technology-enabled services to guide them step by step in their journey towards regulatory compliance, thereby enhancing customer experience and the trust of all stakeholders involved. The Privacy Assistant, a proprietary tool developed by our professionals, is born precisely from the specific market need and based on the experience gained in our consultancy activities: a digital solution, multilingual and highly flexible, which allows for a 360° control over business matters related to data protection.

Responsible and Ethical AI (AI Act, AI Liability Directive, Data, IP, Contract)

Furthermore, leveraging these competencies, we have developed proprietary technologies that, whether licensed to our clients or not, enable our legal professionals to efficiently and digitally deliver outsourced services for: (i) Managing all corporate aspects and corporate secretarial duties, (ii) Maintaining the IP portfolio and ensuring compliance with all privacy requirements, also assuming the role of Data Protection Officer (DPO), (iii) Handling the entire lifecycle of contractual agreements, and (iv) Managing mass litigation and handling complaints.

Together with our colleagues skilled in AI generation, we then create use cases for our clients' legal offices to make them more effective and organized.

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